Price advertising usually treats the number as a fact to add to a picture. It goes in a corner. It goes in a badge. It reads as a footnote on an image that was doing something else.
Here the number was the reason to stop. The piece is built out of it. That is a composition problem before it is a typography problem.
03The innovationA new way to show the product that has not run before
The price repeats down the frame in outline and in solid at three sizes. One fact becomes a rhythm and the eye gets somewhere to travel. The garment sits in the space that type leaves. The size run is set as plain small type because it is information and not a headline. Nothing competes with the number. That is the only way a number this large stops reading as shouting.
03The innovationThe angle for each audience, mapped to the problem it answers
A launch that leads with the promise. A seasonal static where the garment carries the frame alone. Neither borrows the price structure. The job changed and the structure follows the job.
Where this goes now
A pricing page is the same problem. If the number is the argument then the number gets the composition. Everything else is arranged around what it leaves.