See foryourself

Everybody says a website does not matter anymore. So I stopped arguing. Here is a barbershop I built in 2021, and what Google has done with it since. Every number on this page comes straight off Google, not out of my mouth.

Before the websitesthere were the brands

Before I built websites, I built brands. National campaigns, packaging, launches, the kind of work that moves product off a shelf. The eye that made those is the eye building your site.

Dynasty Ice campaign creative: sunglasses key visual on ice-blue ground
Fire and Ice campaign creative: flash-sale layout with 50% off headline
Phoenix Fire campaign creative: red-orange product hero

What four yearsof ranking looks like

The report below only reaches back sixteen months, because that is as far as Google will show. The site has worked since 2021, so the real run runs off the left edge of this chart. Here is just the part Google still keeps.

Searches it showed up in
and that is only the last sixteen months
104,000
People who clicked through to the shop
real visits, off search alone
1,910
Different searches it ranks for
not one keyword, more than a thousand
1,000+
Still working, built once by hand
launched November 2021, never stopped
4 yrs
Google Search Console performance chart for the barbershop: 1,910 clicks, 104K impressions, sixteen-month trend and query list
The same numbers, pulled live from the shop’s Google Search Console.

And they were strangers

Not one of these people typed his name. They typed what they wanted and the site was there to catch them.

barber shops near me
a stranger, looking for anyone
55 clicks
barbershop near me
a stranger, looking for anyone
35 clicks
barber near me
a stranger, looking for anyone
13 clicks

This is the site

The barbershop site I built by hand, the one Google put at the top. A real photograph of the room and the work.

Limitless Barbershop homepage hero: portrait of a barber at work with the line The best barbers for your whole family